App Store Title & Subtitle Optimization (iOS)
The title and subtitle are the two highest-weight ranking fields and the first thing a searcher reads. They have to work for the algorithm and for humans.
The title
Lead with your brand, then one or two of your strongest keywords if they fit naturally. Thirty characters go fast — clarity beats stuffing.
The subtitle
Use it for a second keyword cluster and a benefit. Together, title and subtitle should read like a promise, not a keyword list — a confusing title hurts conversion even if it ranks.
Related
- The complete ASO keyword research guide
- App Store Screenshot Optimization for iOS
- App Store Conversion Rate Optimization (iOS)
- App Store A/B Testing on iOS (Product Page Optimization)
- App Store Connect keywords: the 100-character field
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