App Store Localization for iOS ASO
Localization is one of the highest-ROI ASO moves: each localized storefront is a fresh set of keywords and usually thinner competition.
More than translation
Don't just translate — research the local keywords. The literal translation of a term is often not what people actually search in that market.
Free extra locales
Some languages index across multiple storefronts (for example, localizing in certain locales can add keyword coverage in others). Research each market's difficulty and demand separately.
Related
- The complete ASO keyword research guide
- App Competitor Analysis for iOS ASO
- App Store Rank Tracking on iOS
- App Ratings & Reviews
- App Store market research: finding apps by filter
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