App Ratings & Reviews: Their Role in iOS ASO
Ratings are one of the strongest signals in ASO — they affect both ranking and conversion.
Why they matter twice
A high rating and healthy volume lift your rank, and they make searchers more likely to install. A drop in either can quietly erode both.
Grow them the right way
Use Apple's native rating prompt at a moment of value in your app, respond to reviews, and fix the issues reviews surface. Don't incentivize or fake ratings — Apple penalizes it.
Related
- The complete ASO keyword research guide
- Estimating App Downloads on iOS
- Free ASO Tool for the iOS App Store
- How to Choose an iOS ASO Tool
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