iOS App Store Optimization Checklist
Work this list top to bottom; each step builds on the last.
Metadata & keywords
- Research keywords by opportunity, per storefront.
- Put top terms in title and subtitle; fill the keyword field with the rest, no repeats.
- Localize into markets you can support.
Conversion & measurement
- Sharpen the icon and first two screenshots.
- Grow ratings with the native prompt at a value moment.
- Set up rank tracking and review the trend after each change.
Related
- The complete ASO keyword research guide
- Long-Tail Keywords for iOS ASO
- iOS ASO Tool
- ASO Keyword Research for the iOS App Store
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