iOS App Store Ranking Factors That Matter

Apple doesn't publish its ranking algorithm, but years of practice point to a consistent short list.

Relevance signals

Keyword presence and placement: the title carries the most weight, then the subtitle, then the keyword field. Exact and near-exact matches help most.

Popularity & quality signals

Download velocity, rating volume and average rating, plus retention and engagement. Conversion rate on your product page ties the two together — a page that converts well tends to rank and hold better.

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